Crowdfunding: How to get Started

Crowdfunding is the practice of funding projects or ventures by raising money through people making donations via a dedicated internet platform.

Step 1. Identify a need

In order to run a successful crowdfunding project, you should first identify a need or a gap in the market.

Ask yourself… how can your set of skills be fully utilised? This could be in providing a service, hosting an event or manufacturing a product.

Step 2. Set a realistic funding target

Be SMART; specific, measurable, achievable, realistic and time-bound in your strategy.

The targets that you set, need to take into account how much money is needed to complete the project, how this money will be used and where exactly it will go.

It is also important to remember to budget for any rewards you choose to offer your donors and for commission payable to the hosting crowdfunding site, (which differs from site to site).

*You could also ask people to donate time and/ or skills towards projects.

Step 3. Pitch your Project

You need to be absolutely clear about what your project is;

what do you need the money for?

what difference will you make?

Include lots of detail and don’t assume others will understand subject-specific jargon. Essentially, your pitch needs to grab and hold the audience’s attention; be clear, be confident and be passionate!

Step 4. Choose a Crowdfunding platform

First, you will need to know what kind of crowdfunding suits your project best. There are different ways to do this;

  • donations only
  • rewards for contributions
  • loan or equity crowdfunding
  • justgiving

You can find out more about each of these at https://www.which.co.uk/money/investing/types-of investment/crowdfunding/what-is-crowdfunding-a3j1b8v2r0dz

Once you’ve decided, this is where we come in!

If you are vegan, if your project is vegan, if you are working towards a cruelty-free future, this is the platform for you!

If you or your project are not vegan, but you would like some advice about becoming vegan or if you’d like to find out more, please use the ‘contact us’ information from the homepage and we will be happy to help.

Step 5. Launch your Campaign

Let your friends, family and supporters know ahead of time about your launch.

Try to build anticipation on social media, via email and in person in the weeks leading up to your launch date.

Let others know how much you’d like to raise and what you will do with the money; you can also drop hints or fully disclose about rewards if you choose to give them!

Check out the link below for some excellent tips & Good Luck!